Listen & move forward.

An AI interviewer talks to each person, by phone or in the browser, in their own language, for 10 to 20 minutes. You read the themes and the sentences behind them.

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A woman in a blue cap, smiling, her chin in her hands — “Give sales teams earlier visibility into product changes.”

“We often hear what's changed from customers first.”

DanielVP Transformation

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Sona8 interviews your people.

One main question for everyone, by voice or text, in their own language. The interviewer follows up on what each person says. If they want, people can share their screen or camera to show what they mean.

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“I was impressed by the agents' effectiveness, which brought totally new insights to light.”

Thomas Hackmann

Managing Director, Marine Assekuranz

Listen & move forward.

Grace “Give sales teams earlier visibility into product changes.”
Head of Product “We now brief sales before every release, not after the first complaint.”
Daniel “We hear about product changes from customers before we hear about them internally.”
Shift lead “The night shift works around the same fault every week.”
COO “Had we known about that fault, we would have fixed it before the rollout, not after.”
Store manager “Head office never hears what works in our store.”
Head of Strategy “One week of interviews changed the order of our rollout.”

Grace “Give sales teams earlier visibility into product changes.”
Head of Product “We now brief sales before every release, not after the first complaint.”
Daniel “We hear about product changes from customers before we hear about them internally.”
Shift lead “The night shift works around the same fault every week.”
COO “Had we known about that fault, we would have fixed it before the rollout, not after.”
Store manager “Head office never hears what works in our store.”
Head of Strategy “One week of interviews changed the order of our rollout.”

Research

We test the method with researchers at MIT and TUM, and publish what we find.

What we are researching

Working with

Team

Anton Hantel
Founder/CEOFounder and CEO
Previously MIT, BCGPreviously MIT, BCG
Thilo Tamme
Founder/CPOFounder and CPO
Previously TUM, BCG XPreviously TUM, BCG X
Madeleine Malmsten
Founder/CTOFounder and CTO
Previously McKinseyPreviously McKinsey
Jakob Schepers
Founding EngineerFounding Engineer
Previously TUM, VolkswagenPreviously TUM, Volkswagen
Niklas Schneider
Founding Account ExecutiveFounding Account Executive
Previously ITONICSPreviously University of Maastricht, ITONICS