Listen & move forward.

Ask them before it lands, then check in as it moves. You see where people are on board and where progress stalls.

A man with a beard in profile, looking up
“Tell us why we're changing, not only what.”
A woman with short grey curls in a green blazer, smiling
“The new tool doubles my steps on every order.”

See Sona8 in a minute.

  • Test a plan with everyone it affects, before you decide

  • Find out what people already know about a target or a market

  • Check every few weeks whether the change landed

  • Which plans hold, and which need changing

  • Adoption by team, check-in after check-in

  • Excerpts you can quote in the board pack

Steering the transformation.

Example only, not a client result. One row per sub initiative, with the same questions at every check-in.

Sub initiativeAdoptionBlockersSentimentTrend

System rollout

Good
Watch
Good

rising

New ways of working

Watch
Watch
Watch

flat

Pricing and commercial

Stuck
Stuck
Watch

falling

Enablement and training

Good
Good
Good

rising

In a large transformation, 500+ interviews tracked progress and what people thought at several points in time.

Talk to the interviewer.

Tell it what changed in your work this month. It will ask what the change broke.

Uses your microphone. Takes about 5 minutes.

Hear what your own people say.

NS

Niklas Schneider

Founding Account Executive

First call

  • 30 minutes
  • Video call, link in the invite
  • Berlin time (CET)
November 2026

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