Role: HR and people
Listen & move forward.
Sona8 replaces your engagement questionnaire with voice interviews on a fixed set of eight drivers. Your scores stay comparable over time, and you learn what sits behind them.


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See it in action
See Sona8 in a minute.
The eight drivers, and what we ask.
The question set is fixed, so your scores stay comparable from one project to the next. Every answer gets follow up questions until there is a concrete example behind it.
| Driver | Statement |
|---|---|
| Role clarity | I have a clear understanding of what is expected of me. |
| Resources | I have the tools, information and support I need to do my job well. |
| Voice | My ideas are taken seriously when decisions affect my work. |
| Valued | The people I work with show genuine interest in me as a person. |
| Recognition | When I do good work, it gets noticed. |
| Strengths | My work regularly gives me the chance to do what I am best at. |
| Purpose | I understand how my work contributes to what the organisation is trying to do. |
| Growth | I have real opportunities to learn and move forward here. |
What comes back
Each driver with the situations behind it
Where teams diverge
What people say they need
Recognition is behind in every team.
Example only, not a client result. Share of interviews with a positive, concrete example for each driver. 200 interviews.
| Sales | Depot | Office | Service | |
|---|---|---|---|---|
| Role clarity | 78% | 62% | 74% | 70% |
| Purpose | 70% | 55% | 72% | 67% |
| Valued | 66% | 52% | 70% | 64% |
| Strengths | 64% | 46% | 63% | 59% |
| Voice | 55% | 38% | 60% | 51% |
| Resources | 58% | 31% | 62% | 45% |
| Growth | 50% | 33% | 49% | 44% |
| Recognition | 31% | 24% | 33% | 28% |
Resources is low in the depot only, which is a local fix. Recognition is low everywhere, so it goes first.
Next stepManagers name one specific piece of good work in each weekly meeting.HR
Client example
The client swapped its engagement questionnaire for over 2,000 voice interviews, and the engagement rate rose 7%.
Try it yourself
Talk to the interviewer.
Talk to it about your team. It will ask the follow-up a form can't.
Uses your microphone. Takes about 5 minutes.
Hear what your own people say.
Niklas Schneider
Founding Account Executive
First call
- 30 minutes
- Video call, link in the invite
- Berlin time (CET)
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