Listen & move forward.

Sales teams can lose hours a week to tools that were meant to help. Your reps can tell you which ones.

A woman with short grey curls in a green blazer, smiling
“I spend more time in the CRM than with customers.”
A man with glasses and a grey beard, smiling, looking to the side
“Discount approvals cost us the deal last quarter.”

See Sona8 in a minute.

  • Which steps in the system nobody can explain the point of

  • What they keep in their own spreadsheet and why

  • Where deals stall for reasons that have nothing to do with the customer

  • Friction ranked by hours lost

  • Differences by region and seniority

  • A short list of fixes with owners

Where Salesforce costs selling time.

Example only, not a client result. Each step comes with how many reps raised it and who owns the fix.

Raised byWhat reps describeFix and owner

Every customer visit is logged twice, once in Outlook and again as a Salesforce activity.

Switch on the Outlook sync for activities.

Discounts above 10% are approved by email, and then the quote is built again in CPQ.

Move the approval into CPQ.

The Monday forecast runs on an Excel export, because Salesforce has no field for the next step.

Add the field, and run the call from the dashboard.

A new customer cannot pass stage 3 until the credit check in SAP is back, often after five days.

Start the credit check at stage 2.

Sales teams gave over 100 interviews in 8 languages. They found 40 things to improve, and 12 are in progress.

Talk to the interviewer.

Talk to it about your sales process. It will ask what you do outside the system.

Uses your microphone. Takes about 5 minutes.

Hear your own people on sales effectiveness.

NS

Niklas Schneider

Founding Account Executive

First call

  • 30 minutes
  • Video call, link in the invite
  • Berlin time (CET)
November 2026

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