Listen & move forward.

Your framework and judgement stay yours. Sona8 does the fieldwork, with more people than your team could fit into its calendar.

A woman in a blue cap, smiling, her chin in her hands
“Nobody asked the people who run the process.”
A woman in a cream jumper, laughing, her cheek on her hand
“The handovers are where most of our time goes.”

See Sona8 in a minute.

  • Diagnosis at kickoff, with hundreds of people instead of thirty

  • Test a design with the people who would have to run it

  • Track implementation and come back after handover

  • Themes with the interview excerpts attached

  • Differences by level, tenure and office

  • What held up and what did not

Eight hypotheses held, and two new themes came up.

Example only, not a client result. Four rows from one kickoff diagnosis. In the Insights, every row links to the interview excerpts behind it.

HypothesisWhat the interviews sayEvidence
Confirmed

Approvals slow down orders.

Most of the wait sits at the second sign off, for orders above €5,000.

Confirmed

Sales and service visit the same customers.

Mainly in the south. In the north, service already books the visits for sales.

New theme

Handover from sales to project teams.

Project managers in every office said the customer's technical requirements get lost at handover. Nobody asked them.

Pushed back

One central team for all quotes.

Sales managers say quotes need local price knowledge a central team would not have.

Next stepTest dropping the second sign off in one region.Client COO

Project teams use it for stakeholder interviews and diagnostics. Acceptance rises because people feel heard and involved.

Talk to the interviewer.

Try it as a client stakeholder would. It follows up on what you say.

Uses your microphone. Takes about 5 minutes.

Hear what your client's people say.

NS

Niklas Schneider

Founding Account Executive

First call

  • 30 minutes
  • Video call, link in the invite
  • Berlin time (CET)
November 2026

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