Logo

The wordmark and the 8.

The 8 is a circle over a square. The circle stands for the people, the square for the product champion. Together they stand for a continuous exchange of knowledge.

Colourways

One colour at a time.

Black
On light surfaces. The default.
Wordmark, SVG Wordmark, PNG The 8, SVG The 8, PNG
White
On Black or Dark Purple.
Wordmark, SVG Wordmark, PNG The 8, SVG The 8, PNG
Purple
Sparingly, on white.
Wordmark, SVG Wordmark, PNG The 8, SVG The 8, PNG

PNGs have a transparent background: the wordmark 1200 px wide, the 8 512 px tall.

Use

Clear space, size and placement.

One colour at a time: Black on light surfaces, White on Black or Dark Purple, Purple sparingly on white.
Clear space at least the width of the 8's square on every side.
Minimum size: wordmark 72 px wide (20 mm in print), the 8 16 px tall.
On photos: Black on a calm light area, White on a calm dark area.
App icon: the black 8 on a Highlight tile. Favicon: the purple 8.

Never

What not to do with it.

Redraw, retype or rebuild it in a tool. Use the files.
Stretch, rotate, outline, add a shadow or two colours.
Fill it with a gradient.
Put it in Dark Purple, or in Black on a dark surface.
Generate it with an image model.